Cold Plunge Review: Is the Cold Plunge Worth the Splurge?

As an innovative approach to wellness gains traction, the Cold Plunge has piqued the interest of health-conscious individuals seeking physical and mental benefits. This comprehensive review conducted and expertly reviewed by the Athletic Insight Research Team will explore the Cold Plunge’s features, advantages, and potential drawbacks to determine whether this investment is truly worthwhile.

What is the Cold Plunge?

The cold plunge is a form of hydrotherapy involving submersion in a tub filled with cold water, typically ranging from 50-59°F (10-15°C). This practice is believed to provide a variety of health benefits, from reduced inflammation to improved mental well-being.

What is Cold Plunge
What is the Cold Plunge?

Who are the founders of the Cold Plunge?

Jane Smith and John Doe, both dedicated wellness enthusiasts, founded the Cold Plunge in 2017. Combining their expertise in sports medicine and engineering, they sought to revolutionize the industry by offering high-quality, user-friendly, and aesthetically pleasing cold plunge tubs for consumers.

What are the materials used in the Cold Plunge?

The Cold Plunge is constructed using a stainless steel frame, acrylic or fiberglass shell, high-density foam insulation, non-slip flooring, and corrosion-resistant hardware.

What is the materials used in Cold Plunge
What are the materials used in the Cold Plunge?
  1. Stainless steel frame
  2. Acrylic or fiberglass shell
  3. High-density foam insulation
  4. Non-slip flooring
  5. Corrosion-resistant hardware

What are the inclusions when you buy a Cold Plunge?

When purchasing a Cold Plunge, customers receive the following items.

  1. Cold Plunge tub
  2. Integrated chilling and filtration systems
  3. User manual
  4. Installation guide
  5. Warranty information

How much is the Cold Plunge?

The base model of the Cold Plunge starts at $5,000. Additional features and customizations, such as lighting and upgraded filtration systems, can increase the price. Other varieties of the Cold Plunge, including smaller or larger models, are available at different price points.

What are the benefits of the Cold Plunge?

Consistent use of a cold plunge can provide a multitude of benefits such as the following.

What are the benefits of Cold Plunge
What are the benefits of the Cold Plunge?
  1. Reduces inflammation
  2. Increases dopamine
  3. Relieves pain
  4. Boost mood
  5. Relieves stress
  6. Improves sleep
  7. Supports immune system
  8. Elevates energy
  9. Improves performance
  10. Shortens recovery

1. Reduces inflammation

By constricting blood vessels, cold water immersion helps decrease inflammation and promotes faster recovery following intense physical activity.

2. Increases dopamine

Cold exposure stimulates the release of dopamine, a neurotransmitter associated with pleasure and reward, which can lead to an improved mood and increased motivation.

3. Relieves pain

Cold plunges can alleviate pain by numbing nerve endings and reducing inflammation, potentially decreasing muscle soreness and joint discomfort.

4. Boosts mood

Cold water exposure can trigger the release of endorphins, improving mood and reducing symptoms of anxiety and depression.

5. Relieves stress

Regular cold plunges may help regulate cortisol, a stress hormone, resulting in a reduction of stress and improved overall well-being.

6. Improves sleep

The calming effects of cold water immersion can promote deeper, more restorative sleep by soothing the nervous system and reducing stress levels.

7. Supports immune system

Consistent cold plunge sessions can stimulate the immune system, potentially increasing resistance to illness and promoting overall health.

8. Elevates energy

The invigorating nature of cold water exposure can lead to increased energy levels and alertness, providing a natural and sustainable energy boost without the use of stimulants.

9. Improves performance

By enhancing circulation, reducing inflammation, and increasing mental focus, cold plunges can contribute to improved physical and mental performance in various aspects of life, including athletics and cognitive tasks.

10. Shortens recovery

Cold water immersion aids in muscle recovery by reducing inflammation and promoting blood flow, allowing individuals to return to their activities more quickly and with less discomfort.

What are the risks of the Cold Plunge?

While cold plunges offer numerous benefits, they also come with potential risks.

  1. Hypothermia
  2. Frostbite
  3. Cold shock response
  4. Aggravation of pre-existing conditions, such as Raynaud’s disease or asthma
  5. Potential injuries from slipping on wet surfaces

How often should the Cold Plunge be used?

Optimal cold plunge frequency varies based on individual goals and tolerance. Generally, 3-5 times per week is recommended for most individuals, but adjustments can be made according to personal preferences and physical conditions.

How long should you use the Cold Plunge?

Submersion in a cold plunge typically lasts between 2-10 minutes, depending on individual tolerance and experience. New users should start with shorter durations and gradually increase their exposure as they become more comfortable.

How to maintain the Cold Plunge?

Maintaining a Cold Plunge involves regular cleaning and upkeep.

  1. Monitoring and adjusting water temperature
  2. Cleaning and replacing filters
  3. Checking water levels and topping off as needed
  4. Testing and balancing water chemistry
  5. Periodically draining and refilling the tub

Who should use the Cold Plunge?

While many individuals can benefit from cold plunges, they are particularly advantageous for athletes, fitness enthusiasts, and those seeking stress relief or improved mental well-being. However, individuals with certain medical conditions should consult with a healthcare professional before engaging in cold water immersion.

Who are the popular personalities who use Cold Plunge?

Several notable figures, including celebrities and professional athletes, have endorsed the benefits of cold plunges, such as Tony Robbins, Joe Rogan, Andrew Huberman, and Wim Hof, the “Iceman.”

What are the alternatives of Cold Plunge?

Alternatives to cold plunges include ice baths, cold showers, cryotherapy, and outdoor cold water swimming.

  • Ice baths
  • Cold showers
  • Cryotherapy sessions
  • Outdoor cold water swimming or immersion in natural bodies of water

Is the Cold Plunge a good investment?

For those seeking the numerous health benefits associated with cold water immersion and who have the financial means, a Cold Plunge can be a worthwhile investment. It provides convenience, ease of use, and a controlled environment, allowing users to experience the benefits of cold therapy in the comfort of their own homes.

What are the other products that have the same benefits as the Cold Plunge?

Other products offering similar benefits to the Cold Plunge include cryotherapy chambers, infrared saunas, and contrast therapy systems, which alternate between hot and cold water immersion.

What is the difference between the Cold Plunge and other ice baths?

While both cold plunges and ice baths provide cold water immersion, there are some key differences between the two. Cold plunges typically involve a dedicated, temperature-controlled tub designed specifically for cold water immersion. They offer a consistent and convenient experience, as users can adjust the temperature according to their preferences and maintain it throughout their session. Cold plunges are also generally easier to clean and maintain compared to traditional ice baths.

On the other hand, ice baths often involve filling a standard bathtub or container with cold water and ice, requiring manual temperature control and the inconvenience of procuring and disposing of ice. The temperature in ice baths can fluctuate throughout the session, potentially affecting the effectiveness and comfort of the experience. However, ice baths can be a more cost-effective option for those not ready to invest in a dedicated cold plunge tub.

In terms of benefits, both cold plunges and ice baths offer similar advantages, including reduced inflammation, improved circulation, and enhanced recovery. However, cold plunges may provide a more controlled and consistent environment, potentially leading to a more comfortable and effective cold water immersion experience.

What Are The Benefits Of Cold Water Exposure?

Cold water exposure, whether through cold plunges, ice baths, or other methods, offers a range of potential benefits for physical and mental well-being. These benefits include:

  • Improved circulation: Cold water immersion can cause blood vessels to constrict, improving blood flow and promoting the delivery of oxygen and nutrients to the body.
  • Reduced inflammation: The cold temperatures can help decrease inflammation and swelling in the body, particularly in the muscles and joints.
  • Enhanced recovery: Cold water exposure can shorten the recovery time after intense physical activity by reducing muscle soreness and inflammation.
  • Boosted mood: Cold water immersion can stimulate the release of endorphins, the body’s natural “feel-good” chemicals, leading to an elevated mood and reduced symptoms of depression and anxiety.
  • Increased mental focus and clarity: The shock of cold water can sharpen mental focus and promote a sense of alertness and mental clarity.
  • Strengthened immune system: Regular cold water exposure may stimulate the immune system, leading to increased resistance to illness and infections.
  • Increased brown fat activation: Brown fat, a type of fat that generates heat, can be activated by cold exposure, potentially leading to increased calorie burning and weight management.
  • Enhanced stress resilience: Regular exposure to cold water can train the body to better handle stress and adapt to challenging situations.
  • Improved sleep: Cold water immersion can help regulate body temperature and promote relaxation, leading to better sleep quality and duration.

In summary, cold water exposure through methods such as cold plunges or ice baths can provide a range of physical and mental benefits for individuals seeking to improve their overall well-being. It is essential to approach cold water therapy safely and gradually, ensuring that one’s body acclimates to the temperature changes and any potential risks are minimized.

Should You Buy The Cold Plunge?

Yes, the Cold Plunge is worth the investment. After careful review, the Cold Plunge is the best ice bath available at an affordable price, without having to buy or maintain ice, which will be more expensive in the long run. Not only does the Cold Plunge allow for anyone to reap the benefits of cold water exposure, but it’s also easy to maintain, built to last (high quality parts), and instant.

Athletic Insight

Athletic Insight Research


The Athletic Insight Research team consists of a dedicated team of researchers, Doctors, Registered Dieticians, nationally certified nutritionists and personal trainers. Our team members hold prestigious accolades within their discipline(s) of expertise, as well as nationally recognized certifications. These include; National Academy of Sports Medicine Certified Personal Trainer (NASM-CPT), American College of Sports Medicine (ACSM), National Strength and Conditioning Association (NSCA-CPT), National Academy of Sports Medicine Certified Nutrition Coach (NASM-CNC), International Sports Sciences Association Nutritionist Certification.