About the Athletic Insight Sports Psychology and Exercise Organization

Athletic Insight Sports Psychology and Exercise Organization is a privately held company that was established in 1999 by Robert Schinke, PhD. Athletic Insight was created to serve as a peer-reviewed, nonproprietary journal that thoroughly discussed the field of sports psychology. 

The first Athletic Insight article was published in 1999, with over 140 additional co-authored publications by Schinke spanning over a 20 year timeframe. These Athletic Insight publications have been featured on Harvard Business Review, Insider, The New York Times, Slate, Vice, Business Insider, Time, BBC and many additional university publications.

Additionally, Schinke “co-edited the International Journal of Sport and Exercise Psychology (Autumn, 2009), the Journal of Clinical Sport Psychology (Autumn, 2011), the Journal of Sport and Social Issues (Autumn, 2011), Qualitative Research in Sport, Exercise and Health (Autumn, 2013), Psychology of Sport and Exercise (January, 2015), the International Journal of Sport and Exercise Psychology (2016) focused on research in developing countries, and the Journal of Sport Psychology in Action (2016) focused on contextual sport psychology” (1). 

In 2021, Parker Russell further expanded the original Athletic Insight mission by founding the Athletic Insight Athlete Exercise Organization to train and educate athletes around the world in the areas of exercise, health and overall fitness. Today, Athletic Insight is a one-stop shop for all information on health, sports psychology, fitness and product reviews.

What is the mission of Athletic Insight?

The mission of Athletic Insight is to provide scientific research for better athlete performance, exercise and health support (both physically and mentally) with a goal of keeping the athleticism alive for young generations for many years to come.

Through the publication of hundreds of Sports and Athlete Psychology Research articles, Athletic Insight continues with helping the athletes to learn more about their mental states and performance. From handling performance anxiety, to providing lifestyle support and mental health support for everyone through countless scholarly articles and in-depth research.

While the mission of Athletic Insight started with a focus on sports psychology, the focus has shifted towards fitness and bodybuilding exercise information providing coverage of topics such as muscle growth, muscle and bone health, weightlifting form and routines, diet and overall fitness.

What is the Background of Athletic Insight Sport Psychology Magazine?

The Athletic Insight Sport Psychology Magazine, otherwise known as Athletic Insight: The Online Journal of Sport Psychology, was founded in 1999 by Robert Schinke, PhD in Hauppauge, NY, USA. 

The purpose of Athletic Insight Sport Psychology Magazine was to serve as an educational source that thoroughly discussed the field of sports psychology. After a nearly 20 year run, the progress of Athletic Insight Sport Psychology Magazine came to a halt as Schinke became the President of the International Society of Sport Psychology, as well as becoming a full professor at Laurentian University School of Human Kinetics.

Who founded the Athletic Insight Athlete Exercise Organization?

The Athletic Insight Athlete Exercise Organization was founded in 2021 by Parker Russell. The purpose of the Athletic Insight Athlete Exercise Organization is to train and educate athletes around the world in the areas of exercise, health and overall fitness.

As the current CEO of Black Ink Coffee, Parker, a veteran of the United States Air Force, prides himself on encouraging others to follow their dreams and passions in life. In addition to following your dreams, Parker believes that people should strive to be the best version of themselves, which starts with both mental and physical health, as well as fitness. 

While the Athletic Insight Athlete Exercise Organization is brand new, the development of products and services are in full swing and will be offered at a later date. To follow the continued growth and success of the Athletic Insight Exercise Organization, be sure to follow the Athletic Insight social media channels (Facebook, Twitter, YouTube, Instagram, Pinterest, Reddit, TikTok).

How to contact the Athletic Insight Sports Psychology and Exercise Organization?

If you need to contact someone at the Athletic Insight Sports Psychology and Exercise Organization, please send an email to Parker Russell, CEO at parker @ athleticinsight . com.

Who are the Researchers of Athletic Insight?

Athletic Insight has over 75 researchers, spanning across many specialties and fields of study. 

  • Robert Schinke, PhD. School of Human Kinetics Laurentian University
  • Parker Russell, B.A./B.S. Westfield State University
  • A. Barry Joyner, Georgia Southern University
  • Alain Gauthier, School of Human Kinetics Laurentian University
  • Andrew M. Guest, University of Portland
  • Andrew M. Lane, Wolverhampton University
  • Barry Munkasy, Georgia Southern University
  • Chris J. Gee, University of Toronto
  • Daniel R. Czech, Georgia Southern University
  • David Bruce, University of Queensland Australia
  • David Lavallee, Loughborough University England
  • David MacLean, Brock University
  • Dorothee Alfermann, University of Leipzig
  • Doug Newburg, University of Virginia
  • Emily Roper, Temple University
  • Eva Tsai, Ph.D. Department of Physical Education Hong Kong Baptist University
  • Eva V. Monsma, University of South Carolina
  • Frank M. Perna, Boston University
  • Gary Hermansson, Team Psychologist for NZ Summer Olympic Team, NZ Olympic Committee
  • Ginette Michel, School of Human Kinetics Laurentian University
  • Gregory Wilson, P.E.D. University of Evansville
  • Ian Lawrence York St. John University College,
  • J. Long, Ithaca College
  • John Stiles, Hannam University
  • José L. da Costa, Ed.D., University of Alberta
  • Joseph K. Mintah, Azusa Pacific University
  • Joshua C. Watson University of North Carolina at Greensboro
  • Kaori Araki, Waseda University,
  • Kelly Doell, University of Ottawa
  • Kelly Jacobs, University of Northern Iowa
  • Ken Hodge, Mental Skills Trainer for NZ Winter Olympic Team, University of Otago
  • Laura Larson, University of Northern Iowa
  • Lee Crust, York St. John University College
  • Lena Fung, Ph.D. Department of Physical Education Hong Kong Baptist University
  • Leslee A. Fisher, University of Tennessee
  • Lindsay Ross-Stewart, University of North Dakota
  • Luke Behncke RMIT University
  • Luke Potwarka, University of Waterloo
  • Mark Nesti, York St. John College
  • Martin J. Lee, University of Brighton
  • Martin Spieler, Georgia Southern University
  • Mary Pritchard, Ph.D. Boise State University
  • Michelle M. Dionne, Ryerson University
  • Mick G. Mack, University of Northern Iowa
  • Miguel Humara, M.A.
  • Murray Griffin, University of Essex
  • Natalie Durand-Bush, University of Ottawa
  • Noah Gentner, Ithaca College
  • Panagiotis N. Zahariadis Thessaloniki, Greece
  • Patricia Pickard, School of Human Kinetics Laurentian University
  • Patrizia Albanese, Ryerson University
  • Peter Catina, Ph.D
  • Philip Sullivan, Brock University
  • Richard Danielson, School of Human Kinetics Laurentian University
  • Richard H. Cox, University of Missouri-Columbia
  • Rolf P. Ingvaldsen Norwegian University of Science and Technology
  • Rune Høigaard, Agder University College
  • Sabine Würth, University of Leipzig Leipzig
  • Sam Marye Lewis, M.A., M.F.T
  • Samuel J. Zizzi, West Virginia University
  • Sandra E. Short, University of North Dakota
  • Shannon Rush, M.A. Long Island Institute of Psychoanalysis
  • Sharon Huddleston, University of Northern Iowa
  • Sharon Kirby, University of Essex
  • Shaun M. Galloway, University of Wolverhampton
  • Stefanos Perkos, University of Thessaly Trikala
  • Stiliani Chroni, University of Thessaly Trikala
  • Stuart J. H. Biddle Loughborough University
  • Stuart J. McKelvie, Bishop’s University
  • Tatiana V. Ryba, School of Human Kinetics The University of British Columbia
  • Ted M. Butryn, San José State University 
  • Thomas Ferraro, Ph.D. Long Island Institute of Psychoanalysis
  • Timothy Baghurst, M.S., University of Arkansas
  • Trish Gorely, Loughborough University England
  • Wendy C. Jerome, Ph.D. School of Human Kinetics Laurentian University
  • William D. Russell, Eastern Illinois University
  • Willie F. Elman, Bishop’s University
  • Yannis Theodorakis, University of Thessaly Trikala

How does Athletic Insight audit the Sports Information?

Athletic Insight audits sports information through scientific experiment, real world data and directly communicating with professional athletes. Additionally, we take it upon ourselves to work with Universities so that we can share data and get the most accurate data possible. Helping the Universities grow their scholarly work has been a key fundamental Athletic Insight has upheld.

In addition to helping the scientific researchers gain new information, a driving force for our strict auditing process has been the desire of guiding the professional athletes so that they can compete at the highest level. Whether it is overcoming a mental hurdle, or treating the anxiety of athletes, Athletic Insight aims to help the world of competitive sports in a way that is more than just coaching the professional athletes.

What are the usage terms of Athletic Insight?

With a focus on scholarly research, testing and first hand experience, we fully encourage and support those that wish to use any of the content we put forward. So, if you are wondering how to use the data on the Athletic Insight, it is free! Well, as long as you give credit where credit is due.

All the articles are copyrighted and they belong to Athletic Insight. So, in order to use our content, all of the visual material belongs to Athletic Insight and a citation is required before taking the content. We also strongly suggest that you link to the source where you got the information as this ensures Google does not mark your article as plagiarism.

What is the Privacy Policy of Athletic Insight?

Athletic Insight protects the integrity and anonymity of user data and only collects data information that is opted into via email signups, purchases and personal contact. We do not share your personal identifiable information with any third party businesses.

Additionally, we do not collect individual user information, we do not disclose your personal identity, we do not use cookies or tracking information unless explicitly stated, and we respect all browser privacy. The Privacy Policy can be further reviewed in our Privacy Policy section and is subject to change at any time.

What is the Content Integrity of Athletic Insight?

Content Integrity is the process of managing and assuring the integrity and accuracy of information that is made available to the general public. In regards to Athletic Insight, that means that we do not share content unless it has been audited and checked for complete accuracy to the best of our ability.

Starting with a strict editorial process, Athletic Insight publishes content in a way that does not allow for ambiguity, or misleading information. Our product selection and recommendations uses conscious language which is the science of choosing words that only express true intent. 

Athletic Insight values the end users’ health above all else and recommends that you consult with your doctor, dietician, trainer, etc. before making any major health related changes. While we perform our due diligence and make it our mission to protect the health of every user that interacts with our content, science is constantly changing.

How is the Athletic Insight Editorial Process?

The Athletic Insight editorial process is a multitiered approach to ensure absolute integrity and the prioritization of accuracy. Earning and maintaining the trust of our readers is a priority at Athletic Insight. We are always striving to make changes to our content by updating and continual monitoring of the content, regular content audits and annual brand vetting.

Athletic Insight maintains journalistic standards in regards to all content that is published while also making it a priority that we use inclusive language in our editorial process. This is to ensure diversity is acknowledged and all populations are represented, especially since having empathy with researchers and readers is critical to our success. 

How is the Athletic Insight Approach for Product Selection?

Athletic Insight performs rigorous tests and audits before recommending a product. Starting with a historical data and quality check of the product, along with checking the product manufacturer brand’s background, we try to determine if the product is one that we can confidently trust.

After using the product in our test environment, we then perform a quality and health check, followed by researching the material and maintenance. If the product passes our audit and we feel that it is worth a recommendation, we then do so. We will always disclose when a product is sponsored and will never give a misleading review.

How does Athletic Insight use the Inclusive Language?

Athletic Insight uses inclusive language which is the practice of conveying respect to all groups of people and acknowledging their differences while making it a priority to not offend any groups. 

In order to achieve this, we take a genderless content approach, meaning that we are always writing for both women and men, as well as any other genders. We also do not use sexist, racist, or prejudiced language within our content. At Athletic Insight, we believe that all human beings are equal.

For the sake of our research, we understand that correlation does not equal causation, but we may periodically infer based upon observation and data from studies that show to have been reliable and possess true validity.

How does Athletic Insight use Conscious Language?

Athletic Insight uses conscious language which is the science of picking words that express true intent in order to create empathetic, inclusive, and non-stigmatizing content. We do not write content that is misleading and express our findings purely based on scholarly research, testing and firsthand observation. 

When it comes to language used, we first use empathy-first language when at all possible to provide a sense of empathy for our readership. Rather than using a negative connotation when describing someone, we would replace it with something neutral. For example, if someone became infected with a virus, we would say that they “contracted” a virus opposed to saying that they were “infected” with a virus.

Additionally, we make it a priority to take a person-first approach over an identity-first approach. While there are groups of people that prefer an identity-first approach, the majority of people prefer a person-first approach. An example of this would be if we were writing an article about diabetes and we chose to refer to a subject as “a person with diabetes” (person-first approach) opposed to “a diebetic person” (identity-first approach). 

How does Athletic Insight support Eco-friendliness for a better world?

Eco-friendly is the practice of protecting Earth’s ecosystem. Athletic Insight takes an eco-friendly approach when it comes to testing and publishing content. We use eco-friendly hosting, properly recycle resources and our staff uses eco-friendly tools and materials. Some members even take it a step further by protecting nature with natural foods and lifestyle support.

How does Athletic Insight value diversity, equity and inclusion?

Athletic Insight not only uses inclusive language when writing content for our viewers, but we also include every type of person, from every community, when doing research and testing. From supporting black communities and athletes to respecting the LGBTQ+ community, Athletic Insight is for everyone.

Which Universities did feature the Athletic Insight with their scientific approach?

The following Universities, Healthcare Corporations, and scholarly databases have used our data in the past as a scholarly reference for countless publications. 

Academic Sources

  1. https://loop.frontiersin.org/people/664035/bio