The purpose of this qualitative case and action research study was to describe and evaluate the implementation of a one-season-long goal setting program in an ice hockey team in Finland. The aim of the study was to explore the process of setting specific and quantitatively measurable goals in team sports. The data were derived from field observations and interviews. It was found that setting specific and quantitatively measurable goals in a team, proposed by the goal setting theory, was difficult in practice. Setting specific and measurable goals, and goals concerning the core areas of team and individual performance would have led to multiple goals and consequently to an uncon-trollable situation. It is therefore suggested that setting general and unspecific goals, which enable the development of technical, tactical and phycical ice-hockey skills would be beneficial.

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